Auntie Anne's

TYPE

National Pretzel Chain

Sector

Food

Scope

Brand Guidelines, Branding, Business Stationary, Digital, Leaflets, Marketing Material, Menus, Packaging, Pop-up Shop, POS, Printing, Signage

date

July 2020

The Objective:

Auntie Anne's, a globally renowned brand celebrated for its freshly baked pretzels and snacks, initially approached us for help with their UK website. As our partnership flourished, we became a trusted design and print collaborator, delivering a wide range of creative projects. From supporting their global rebrand to tackling pandemic-specific challenges, our goal was to help Auntie Anne's maintain their high standards and connect with their audience effectively.

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The Plan:

Establishing a Strong Print Partnership:
Focused on delivering high-quality print materials that aligned with Auntie Anne's established global brand identity. This initial project set the tone for our collaboration.
Expanding Creative Services:
We identified opportunities to support Auntie Anne's with a broader scope of work, including digital menus, printed menus, and custom-designed wall murals for new store locations, ensuring consistent and eye-catching branding.
Supporting the Global Rebrand:
When Auntie Anne's undertook a global rebrand, we stepped in to create a comprehensive brand book. This ensured clear, consistent implementation of the rebrand across their UK operations and supported the visual transition seamlessly.
Pandemic-Specific Design Solutions:
We adapted to the challenges posed by COVID-19 by offering practical and branded solutions, including:some text
- Packaging design for the successful Bake-at-Home Pretzel campaign, helping Auntie Anne’s pivot to a home-based customer experience.
- Branded PPE and store signage that adhered to health and safety guidelines, keeping both staff and customers informed and safe.

The Solution:

Our partnership with Auntie Anne's resulted in creative, practical, and brand-aligned solutions that contributed to their operational and marketing success:

High-Impact Menus: Designed and printed digital and in-store menus that maintained visual appeal while enhancing usability.
Engaging Store Murals: Created bespoke wall art that brought warmth and personality to their new store locations.
Comprehensive Brand Book: Supported the global rebrand with a detailed guide, ensuring visual and messaging consistency across all UK operations.
Pandemic Response Materials: Delivered timely and innovative solutions, from bake-at-home product packaging to health and safety signage.