The Plan:

1. Brand Name and Identity Development:
   • Collaborated with the client to refine the name, settling on Krust Pizza for its simplicity, memorability, and strong visual potential.
   • Designed a logo incorporating a pizza slice into the ‘K’ of Krust, blending playfulness with a nod to Italian tradition.
2. Menu and Print Design:
   • Created a vibrant, easy-to-read menu design that highlighted their wide range of pizzas, sides, and meal deals.
   • Designed eye-catching flyers and posters to promote the restaurant and its offerings.
3. Signage and Interior Design:
   • Designed impactful shopfront signage that reflected the brand’s fun and slightly retro aesthetic, drawing customers in from the bustling market town.
   • Created interior signage and branding elements to enhance the dining atmosphere and reinforce the Krust Pizza identity.
4. Branded Collateral:
   • Designed branded clothing for staff, ensuring a professional and cohesive look.
   • Delivered additional promotional materials to support marketing campaigns and drive customer engagement.

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The Solution:

The final brand for Krust Pizza perfectly balanced fun and sophistication with a touch of Italian heritage. The bold logo, featuring the playful pizza slice ‘K,’ became an instant focal point, making the brand instantly recognisable and memorable.

Shopfront and interior signage added to the restaurant’s inviting atmosphere, creating a cohesive look that resonated with both takeaway and dine-in customers. The menu design and promotional materials carried through the retro-inspired, vibrant aesthetic, ensuring consistency across all customer touchpoints.

By combining a streamlined name, a playful yet heritage-rich visual style, and a range of branded materials, Krust Pizza launched as a standout dining destination in Stony Stratford, appealing to pizza lovers of all ages