The Plan:

1. Signage and Print Design:
   • Designed functional yet visually appealing signage to guide and inspire visitors, aligning with YMCA’s inclusive and energising ethos.
   • Produced high-quality print materials to support their programs and initiatives, maintaining a consistent and professional look.
2. Founders Tree Mural:
   • Created a bespoke mural celebrating the YMCA’s history and founders, serving as a focal point within their facility and reinforcing their values of heritage and community.
3. Homeground Coffee Shop Branding:
   • Developed a distinctive brand identity for Homeground, combining a warm and inviting visual style to reflect the coffee shop’s role as a welcoming community space.
4. Soup Recipe Book:
   • Designed a soup recipe book that not only showcased wholesome, community-inspired recipes but also served as a tool to engage and inspire the YMCA audience.

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The Solution:

The work delivered for YMCA brought their vision to life through thoughtful design and cohesive branding. The signage and print materials maintained a welcoming and inclusive tone, reflecting YMCA’s mission while enhancing the functionality of their spaces.

The Founders Tree Mural celebrated the organisation’s rich history and provided a visually impactful reminder of their values. Meanwhile, the branding for Homeground created an inviting and distinct identity that resonated with both visitors and the community.

These creative solutions reinforced YMCA’s commitment to fostering supportive and energising environments, ensuring their spaces and materials inspire belonging and engagement across their community.