The Plan:

1. Strategic Discovery: We conducted in-depth workshops to understand Mason’s Residential’s core values, target audience, and unique position within the Milton Keynes property market. This phase ensured the brand would resonate with local clients and reflect their commitment to honesty and expertise.

2. Brand Identity Development: Our team developed a range of concepts, refining them through multiple iterations to create a cohesive and distinctive brand identity. This included crafting a logo and selecting a color palette that communicated reliability, professionalism, and warmth.

3. Design Deliverables: To ensure consistency across all customer touchpoints, we developed a comprehensive suite of brand assets, including:

• Logo Design: A memorable and meaningful logo that encapsulates the brand’s local expertise and approachable nature.
• Brand Guidelines: A detailed guide outlining logo usage, typography, color schemes, and tone of voice to maintain brand integrity.
• Business Stationery: We designed letterheads, comp slips, business cards, and folders to convey professionalism and consistency in all communications.
• Social Media Templates: Custom templates for social media posts that highlighted property listings, market insights, and community engagement, reinforcing the brand’s local focus.

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The Solution:

The final brand identity for Mason’s Residential successfully captured their vision of being a trustworthy and knowledgeable estate agent with deep roots in the Milton Keynes community. The cohesive branding across print and digital platforms positioned Mason’s Residential as a reliable choice for local property buyers and sellers.

Their new logo and brand guidelines ensured consistency, while the professionally designed stationery and social media presence conveyed a polished and approachable image. The fresh, authentic brand has helped Mason’s Residential establish credibility and build lasting connections within the community, setting them apart in the competitive local real estate market.

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