From Home

TYPE

Garden Rooms

Sector

Property

Scope

Branding, Brand Guidelines, Business Cards, Business Stationary, Digital, Letterheads, Marketing Material, Name Generation, Socials, Web Design

date

October 2020

The Objective:

The client approached us with the concept of launching a garden room company in response to the growing demand for additional home spaces during the COVID-19 pandemic. The goal was to create a premium brand that resonated with homeowners seeking high-quality, efficient solutions for expanding their indoor space without moving house or applying for planning permission.

The Plan:

Strategic Discovery and Workshops:
We conducted multiple workshops with the client to refine their business model, identify their target audience, and establish their unique selling proposition (USP). These sessions ensured a clear vision for the company and its market positioning.
Naming and Brand Development:
- Created the name From Home, encapsulating the brand's mission of enhancing home spaces with convenience and style.
- Designed a brand identity that positioned From Home as a premium, trustworthy, and innovative company in the market.
Comprehensive Branding:
- Developed a complete branding package, including logo design, typography, and a refined color palette.
- Delivered detailed brand guidelines to ensure consistency across all touchpoints.
Digital and Print Collateral:
- Designed and printed business stationery, including letterheads, business cards, and other corporate materials.
- Created engaging social media assets to build brand awareness and connect with potential customers.
Website Design and Build:
- Designed a modern, user-friendly website that showcased the unique benefits of From Home garden rooms.
- Built the website to be responsive and easy to navigate, enabling prospective customers to explore options and inquire seamlessly.
Marketing Strategy Support:
We crafted targeted messaging that highlighted From Home’s USP: their ability to construct entire garden rooms off-site and install them in one piece, dramatically reducing installation time and disruption for the homeowner.

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The Solution:

The From Home brand successfully launched as a premium and innovative solution for homeowners seeking high-quality garden rooms. Key outcomes included:

Strong Brand Identity: A cohesive and professional brand that conveyed quality, efficiency, and innovation, helping From Home stand out in a competitive market.
Digital Presence: A sleek, responsive website and engaging social media presence that effectively communicated the brand’s value proposition and attracted a growing audience.
Efficient Market Positioning: The off-site construction and single-piece installation process were emphasized across all branding and marketing materials, firmly establishing From Home’s USP.