The Plan:

1. Rebranding and Identity Development:
   • Conducted a deep dive into the organisation’s values and mission, aligning the rebrand with their focus on community, inclusivity, and personal development.
   • Developed a dynamic and approachable brand identity for BBCH, designed to resonate with individuals of all ages and backgrounds.
   • Transitioned the brand from “Boxing Clever MK” to Bletchley Boxing Community Hub, reflecting their evolved mission and expanding reach.
2. Brand Assets Creation:
   • Designed a vibrant logo and visual identity that emphasised energy, empowerment, and community connection.
   • Crafted brand guidelines to ensure consistent representation across all communications.
3. Social Media and Impact Collateral:
   • Created engaging social media posts to promote BBCH programs and events, fostering a stronger online presence.
   • Designed impactful infographics to highlight the physical and mental benefits of boxing, helping to educate the community and attract participants.
4. Community-Focused Messaging:
   • Developed messaging that communicated BBCH’s mission of inclusivity and personal empowerment, encouraging participation and support from the local community.

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The Solution:

The rebrand positioned Bletchley Boxing Community Hub as a vibrant and impactful organisation dedicated to promoting healthier, more connected lifestyles through boxing. Key outcomes included:

• New Brand Identity: A modern, inclusive, and energetic identity that reflected BBCH’s commitment to the local community and empowered individuals to achieve their full potential.
• Enhanced Online Presence: Social media content that effectively engaged the audience and showcased BBCH’s programs, increasing visibility and participation.
• Educational Collateral: Infographics that communicated the physical and mental benefits of boxing, inspiring trust and interest among potential participants and stakeholders.

The new branding and collateral not only strengthened BBCH’s position as a leader in community boxing initiatives but also reinforced their mission of fostering inclusivity and well-being through the power of boxing.

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