The Plan:

1. Name Generation and Branding:
   • Developed the name All Good to succinctly convey the café’s ethos of positivity, community impact, and high-quality offerings.
   • Created a bold and approachable brand identity, incorporating bright colours and playful design elements to align with their fun and welcoming atmosphere.
2. Signage and Interior Design:
   • Designed eye-catching exterior and interior signage to draw in customers and create a cohesive brand presence within the café space.
   • Used the bold and vibrant visual style to enhance the café’s inviting atmosphere and communicate its mission.
3. Menus and Flyers:
   • Designed easy-to-navigate menus featuring the bright and playful branding, ensuring clarity and an engaging customer experience.
   • Produced flyers to promote the café and its mission, emphasising the #EatGoodDoGoodFeelGood message.

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The Solution:

The branding for All Good perfectly encapsulated the café’s mission and vibrant personality. The name itself became a cornerstone of the brand, reflecting the café’s commitment to positivity and community impact. The bold use of bright colors and playful design elements created an identity that was approachable and memorable.

The signage and interior branding brought the space to life, reinforcing the café’s fun and welcoming vibe. Menus and promotional materials maintained the vibrant and cohesive aesthetic, making it easy for customers to connect with the brand’s mission.

All Good now stands out as not just a café, but a beacon of community support and positivity in Milton Keynes. The fresh and bold identity ensures the café attracts customers who share its values, helping to sustain its mission of giving back to underserved communities.

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