The Plan:

• Brand Naming & Tagline:
  Through extensive name generation sessions, we developed "Overt STEM," a name that embodies clarity, confidence, and visibility. It represents a movement that unapologetically puts STEM excellence in the spotlight. To reinforce this mission, we crafted the tagline: "Seen. Heard. Celebrated."
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• Brand Identity & Visual Language:
  We designed a bold, text-driven identity featuring bright, high-impact gradients in pinks, purples, and oranges. The brand is both vibrant and sophisticated, ensuring flexibility across all touchpoints. A double-helix-inspired icon system was created to represent the three core pillars:
  
  • Overt STEM Awards – Recognizing and celebrating excellence
  • Overt STEM Expo - Showcasing innovation and inudstry advancements
  • Overt STEM Summit - Driving discussions and thought leadership
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    Each pillar features a unique gradient, allowing them to stand individually while remaining part of a cohesive brand family.
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• Brand Assets & Guidelines:
  We provided a comprehensive brand guidelines document to ensure consistency across digital, print, and event materials. This included:
  
  • Full logo suite and icon system
  • Social media assets
  • Event branding templates
  • Promotional materials

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The Solution:

Overt STEM’s new identity is bold, unapologetic, and future-forward. The name, tagline, and visual identity work together to amplify voices in STEM and establish a powerful presence on a national and international scale. The flexible brand system seamlessly accommodates the Awards, Expo, and Summit while maintaining a unified message.

By breaking barriers and celebrating achievements, Overt STEM is set to redefine how innovation and excellence are recognized in the STEM community.

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