The Plan:

1. Brand Identity Development:
   • Created a striking brand icon that seamlessly combined "MK" with a lightning bolt, symbolizing power, energy, and efficiency.
   • Designed a bold, clean, and modern aesthetic that aligned with their reputation for high-quality work.
2. Color Palette & Typography:
   • Developed a high-impact colour scheme featuring neon green/yellow and a strong blue to ensure visibility and brand distinction.
   • Selected modern, legible typography that reinforced their professional and contemporary brand image.
3. Brand Guidelines & Assets:
   • Provided a complete brand guidelines document to ensure consistency across all marketing and communication channels.
   • Designed business stationery, including letterheads, business cards, and other print materials.
   • Created a suite of social media assets to help establish their presence online and maintain a cohesive brand identity.

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The Solution:

The final brand identity for MK Electricians is bold, modern, and instantly recognizable. The custom-designed icon not only reinforces their Milton Keynes roots but also cleverly integrates the lightning bolt to represent power and precision. The neon green/yellow and blue colour palette ensures high visibility, making them stand out in a competitive industry while conveying trust and professionalism.

With a comprehensive brand guideline and a full suite of assets, MK Electricians now have the tools to maintain a consistent and professional image across all touchpoints. Their new branding reflects their dedication to excellence and reinforces their position as a trusted, customer-focused electrical service provider in Milton Keynes.

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