Lovegrove Consulting

TYPE

Gaming Recruitment

Sector

Other

Scope

Branding, Brand Guidelines, Brochures, Business Cards, Business Stationary, Digital, Flyers, Letterheads, Marketing Material, Printing, Signage, Socials

date

August 2021

The Objective:

Lovegrove Consulting, a specialized recruitment agency for the gaming industry, approached us to craft a dynamic and professional brand identity. They needed a complete branding package, including digital and print materials, to establish themselves as the go-to partner for connecting top talent with AAA, console, and mobile studios. Their goal was to position themselves as industry experts while appealing to both startups and global leaders in the gaming world.

The Plan:

Brand Discovery and Strategy:
We collaborated closely with Lovegrove Consulting to understand their unique position in the gaming recruitment sector. Through workshops and strategic sessions, we identified their core values—passion, expertise, and innovation—and tailored their brand to reflect these attributes.
Brand Identity Development:
- Created a bold, modern logo that embodied Lovegrove Consulting’s expertise and dynamic presence in the gaming world.
- Developed a vibrant color palette and typography system that resonated with their tech-savvy and creative audience.
Brand Guidelines:
- Compiled a comprehensive brand guidelines document to ensure consistency in all communications.
- Included usage specifications for their logo, typography, color palette, and tone of voice to maintain brand integrity across digital and print platforms.
Website Design and Development:
- Designed and built a sleek, user-friendly website that showcased Lovegrove Consulting’s services, expertise, and industry connections.
- Integrated functionality to highlight job opportunities, making it easy for talent and studios to connect.
Print and Stationery Design:
- Created professional business stationery, including business cards, letterheads, and other materials, to enhance their professional presence in client interactions.
- Designed print collateral such as brochures and promotional materials to support their business development efforts.

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The Solution:

The final branding package positioned Lovegrove Consulting as a leader in gaming recruitment, reflecting their expertise and passion for the industry. Key deliverables included:

Bold Brand Identity: A fresh and dynamic look that set them apart in the competitive gaming industry, appealing to both top-tier talent and leading studios.
Comprehensive Digital Presence: A visually stunning and functional website that streamlined the recruitment process and reinforced their position as industry insiders.
Professional Collateral: High-quality print and stationery designs that conveyed professionalism and credibility in all client-facing materials.