The Objective:

Elevation Estate Agents, a friendly and approachable estate agency group with offices in Milton Keynes, Cambridge, and Bedford, approached us to refresh their visual identity. They sought a bold, modern brand that would stand out in the competitive property market while maintaining a professional and approachable feel. Additionally, they needed the updated branding to seamlessly extend to their sister company, Compass Elevation.

The Plan:

1. Visual Identity Development:some text
   • Created a striking, standout identity centred around bold typography, vibrant teal and dark navy colour palettes, and modern design elements.
   • Incorporated playful touches, such as roundels, emojis, and text message-style visuals, to add a fresh, approachable twist to the brand.
2. Extending the Brand to Compass Elevation:some text
   • Developed a cohesive sub-brand for Compass Elevation that maintained consistency with Elevation Estate Agents while distinguishing it as a sister company.
3. Brand Guidelines and Stationery:some text
   • Produced a comprehensive brand guide to ensure consistency across all materials and platforms.
   • Designed professional stationery, including letterheads, business cards, and envelopes, to reinforce the new visual identity in client communications.
4. Marketing Materials:some text
   • Designed attention-grabbing advertisements, both print and digital, to promote the agency’s services and properties.
   • Developed proposal documents that were visually appealing and easy to navigate, helping to win over prospective clients.
5. Signage and Sales Materials:some text
   • Created modern, eye-catching “For Sale” boards that stood out on properties.
   • Designed office signage to bring the bold brand identity into their physical spaces.

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The Solution:

The new visual identity for Elevation Estate Agents brought a bold and modern energy to the brand, making them instantly recognizable in the marketplace. The vibrant teal and dark navy palette, combined with playful elements like emojis and text-message-style graphics, injected personality while maintaining professionalism.

Extending the identity to Compass Elevation ensured cohesion between the two brands, creating a unified yet distinct presence for each. Marketing materials, including advertisements and proposal documents, showcased the agency’s innovative approach to engaging clients. Meanwhile, the eye-catching “For Sale” boards and office signage solidified the brand’s presence in the communities they serve.

This refreshed identity elevated Elevation Estate Agents as a standout, approachable, and customer-first agency, appealing to both modern buyers and sellers in their competitive markets.

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