Beyond Pubs

TYPE

Hospitality Group

Sector

Food

Scope

Branding, Brand Development, Brand Guidelines, Business Cards, Marketing Material, Menus, Printing, Signage, Wall Murals

date

January 2022

The Objective:

The Cross Keys, a renowned pub and restaurant in the heart of Milton Keynes, sought to elevate its branding and extend this sophistication to its sister pubs—The Plough and The Dolphin. Additionally, the overriding company, Beyond Pubs and Dining, required a cohesive brand identity that united all three establishments while maintaining their individual charm. The goal was to create a classic yet modern visual identity that emphasized English heritage and sophistication.

The Plan:

Branding Development:
- Crafted unique yet cohesive branding for The Cross Keys, The Plough, and The Dolphin, reflecting their individual histories and personalities while aligning them under the Beyond Pubs and Dining umbrella.
- Designed the Beyond Pubs and Dining brand to embody sophistication and unity across all venues, creating a central identity that tied the group together.
Menu and Signage Design:
- Designed menus for each pub, blending traditional elegance with modern functionality to enhance the dining experience.
- Created timeless and impactful signage that reflected the classic yet refined aesthetic of each venue.
Wall Murals and Interior Branding:
- Designed bespoke wall murals to highlight the unique character and heritage of each pub, enhancing the overall atmosphere.
Brand Guidelines and Collateral:
- Delivered detailed brand guidelines to ensure consistency in tone, typography, and iconography across all locations.
- Designed business cards and other collateral to reinforce the group’s professional and elegant identity.

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The Solution:

The final branding unified The Cross Keys, The Plough, and The Dolphin under the Beyond Pubs and Dining identity while maintaining their unique characters. By blending classic serif typography with modern, sophisticated icons, we created a timeless aesthetic that emphasized elegance rooted in English heritage.

The menus and signage reinforced this refined look, offering a seamless brand experience for customers while highlighting each pub’s distinct personality. Wall murals added a bespoke touch to the interiors, blending history and charm to create welcoming, memorable spaces.